By Barb Schwarz, Stagedhomes.com
I was recently interviewed by a real estate publication and I thought I would share the answers I gave to the reporter’s questions here at the Styled, Staged & Sold blog.
What’s new in the world of home staging? How has it changed in the last two years?
The pendulum is swinging; the public is now becoming the driving force to make sure their home gets staged for sale. Real estate professionals are still crucial in driving the world of home staging but many real estate agents hang back to the point where now the seller is the one asking, “Aren’t you going to tell me to get my house staged?”
The down economy also has driven the need for home staging more than ever before. With short sales, bank-owned properties, and the traditional sellers–all of these entities are in fierce competition to get the house sold. We are now seeing even short sales and bank-owned properties being staged. So for any traditional seller to compete they must have their home staged to have any chance to sell in today’s market.
Why is it important for staging and real estate professionals to team up to sell houses, especially in this economy?
Home stagers and real estate professionals are teaming up more and more to give turnkey service to the seller. The agent’s job is to get the property priced and to do the marketing to get it sold. The home stager merchandizes the property so that the marketing pays off. They are working hand in hand. In today’s economy, the home stager is making money for the agent because without the house staged it sits and in the end the real estate agent either gets little commission or none. Therefore, working together, the seller wins, the agent wins, and the stager wins.